Launch Week Musings
I couldn’t have prepared for how I felt this week — it was as if I was totally exposed to the world.
Launching the Kickstarter campaign was a level of stress I’ve rarely experienced in my life, and never in my career. Those who know me, know I like to brag that according to my DNA report, I’m a low-stress individual.
As my stomach starts to settle from the violent butterflies of the week, I’m starting to get a bit of clarity on my emotions over the last few days. This is the first time in my life that I truly put myself out there and did something totally out of my comfort zone. I’m not a sharer, even among friends and family, so to reveal as much as I have over the last 10 months opened up a new part of me.
I’ve also never really failed — sure I’ve messed up pretty good — but I’ve never taken a leap big enough that I might not land it. I’m coming to the realization that this first step I’ve taken to launch — might fail. I might not reach my funding goal. Last week, that was my ultimate fear. Today, I don’t feel great about it, but I’m thinking maybe it won’t be the end of the world.
I’m so grateful to everyone who has supported to date. We’re 41% funded — that’s something — and I still have three weeks to go. But as support plateaus, I know the next 59% is going to be an uphill battle.
I’ve learned a lot in this past week alone, about launching a business, about myself, and I’m (nearly) certain that I’ll have a lot to take from this journey, regardless of the outcome.
My husband bought champagne to celebrate launch day, but I wouldn’t let him open it. I felt like the only reason to celebrate was if I reached my goal. I’m trying to change my mindset from feeling all-or-nothing success to acknowledging the fact I did something totally outside myself.
Regardless of where funding lands, I’ll pop some champagne on September 16.
